Redesigned the navigation of a telecommunication’s website
I redesigned, created, and monitored the navigation component on a Canadian service provider website, TekSavvy.
The menu had around 9.4 thousand daily clicks, mainly for internet services and portal access. The main goal was to create more space in the navigation, which had many links.
The site already had some tags and triggers previously created, so it was easier to understand what needed to be done, so I put together a spreadsheet with 10 pages of data to identify trends and create hypotheses on the data collected. In addition, we had previously conducted usability tests where users found it difficult to understand the services offered beyond the internet, as well as finding the appropriate support, email service, and understanding when the pages were external since there is no indication or differentiation on the layout, among other usability issues.
A spreadsheet was created with hypotheses, goals, suggestions, possible problems, current metrics and KPIs to monitor the proposed changes. In total, 11 goals were created to solve problems with navigation.
I chose to use a megamenu structure with descriptions of services, organization of links, search, icons that indicate when login were required, and if the page was external or internal.